01. G&G Gin
Brand Concept Poster Campaign — Humber College
A conceptual brand campaign for a small-batch gin distillery. Developed a cohesive visual identity rooted in Art Deco aesthetics — conveying mystery, craftsmanship, and timeless sophistication across poster and digital formats.
Role
Illustration & Graphic Design Lead (Team Project)
Key Contributions
- Developed all campaign illustrations and defined the overall visual direction
- Built a color palette and typography system consistent across all touchpoints
- Designed poster layouts integrating illustration and type as a unified visual language
- Ensured conceptual and visual consistency across static and digital assets
→ Awarded 1st place in a competitive academic client project evaluation.
02. IL FORNELLO
Instagram Campaign & Visual Content Development - Humber College
Overview
Developed a weekday dinner campaign for IL FORNELLO, an established Italian restaurant group in Ontario. The goal: drive traffic between 5–9 PM by creating scroll-stopping Instagram content that made the time slot feel unmissable.
Role
Instagram Content Designer — Team Project
Key Contributions
- Designed Instagram posts and stories aligned with the campaign's time-based messaging
- Created a motion graphic using a pizza as a clock — visualizing the 5–9 PM window in a memorable way
- Developed illustration-driven visuals to boost engagement and shareability
- Maintained visual consistency across static and animated assets
→ Delivered a cohesive weekday campaign concept that demonstrated the effectiveness of illustration-driven content in restaurant marketing.
03. Food Alphabet Book
Illustration & Book Design Project - Humber College
Overview
A self-initiated illustrated alphabet book featuring food-themed visuals from A to Z. The project focused on building a unified illustration system, color palette, and typographic structure across a full publication.
Role
Concept, Illustration & Book Design - Individual Project
Key Contributions
- Created original illustrations for each letter of the alphabet with food as the unifying theme
- Developed a cohesive color palette and visual identity maintained throughout the book
- Designed page layouts balancing illustration and typography across multiple spreads
- Built a structured illustration system adaptable to both branding and editorial contexts
→ Strengthened foundational skills in visual storytelling, layout design, and building consistent illustration systems from scratch.
