Overview
Focused on integrating illustration with graphic design to develop concept-driven brand campaigns.
Several projects involved real-client collaboration, emphasizing strategic thinking, visual consistency, and campaign execution.
Several projects involved real-client collaboration, emphasizing strategic thinking, visual consistency, and campaign execution.
01. G&G Gin
Brand Concept Poster Campaign
Context
A conceptual campaign for a small-batch gin distillery aiming to establish a distinctive and intriguing brand presence.
Concept
Inspired by the Prohibition era, the campaign utilized an Art Deco–influenced visual system to convey mystery, craftsmanship, and timeless sophistication.
Role
Illustration & Graphic Design Lead (Team Project)
Key Contributions
Developed all campaign illustrations
Defined color palette and visual direction
Designed poster layouts integrating typography and illustration
Ensured conceptual and visual consistency across assets
Defined color palette and visual direction
Designed poster layouts integrating typography and illustration
Ensured conceptual and visual consistency across assets
Outcome
Awarded 1st place in a competitive academic-client project evaluation
Recognized for strong concept development and cohesive execution
Recognized for strong concept development and cohesive execution
02. IL FORNELLO
Instagram Campaign & Visual Content Development
Context
IL FORNELLO is a well-established Italian restaurant group in Ontario’s Golden Horseshoe region. While weekend traffic was strong, increasing weekday (Monday–Thursday) dine-in engagement was identified as a key marketing objective.
Campaign Objective
Drive weekday traffic between 5 PM – 9 PM
Strengthen brand visibility through Instagram-focused content
Strengthen brand visibility through Instagram-focused content
Role
Instagram Content Designer (Team Project)
Led visual development for social media campaign assets.
Led visual development for social media campaign assets.
Key Contributions
Designed Instagram posts and stories aligned with campaign messaging
Created a motion graphic illustration of a pizza as a clock to emphasize the time-based promotion
Developed illustration-led visuals to enhance engagement and memorability
Maintained visual consistency across static and animated assets
Created a motion graphic illustration of a pizza as a clock to emphasize the time-based promotion
Developed illustration-led visuals to enhance engagement and memorability
Maintained visual consistency across static and animated assets
Outcome
Delivered a cohesive weekday-focused campaign concept
Demonstrated the effectiveness of illustration-driven content in restaurant marketing
Demonstrated the effectiveness of illustration-driven content in restaurant marketing
03. Food Alphabet Book
Illustration & Book Design Project
Project Overview
A self-initiated illustrated alphabet book featuring food-themed visuals from A–Z.
The project focused on creating a cohesive visual system across multiple spreads.
The project focused on creating a cohesive visual system across multiple spreads.
Objective
Develop a complete illustrated publication from concept to final layout
Establish a consistent illustration style, color system, and typographic structure
Establish a consistent illustration style, color system, and typographic structure
Role
Concept, Illustration & Book Design (Individual Project)
Key Contributions
Created original illustrations for each alphabet letter
Designed page layouts and typographic hierarchy
Built a unified color palette and visual identity throughout the book
Designed page layouts and typographic hierarchy
Built a unified color palette and visual identity throughout the book
Outcome
Established a structured illustration system adaptable to branding and editorial contexts
Strengthened foundational skills in visual storytelling and layout design
Strengthened foundational skills in visual storytelling and layout design
