Overview
Based in the U.S., I lead marketing and design initiatives for a fast-growing Ramyun retail solutions company.
The company provides automated Ramyun cooking machines, single-use containers, vending solutions, and in-store décor, primarily operating in B2B equipment sales, while also managing brand-owned Ramyun restaurants.
As an exclusive partner of Nongshim, the company is rapidly expanding its presence in the U.S. market.
I oversee the integration of brand strategy across retail spaces, marketing campaigns, and digital channels, delivering consistent and culturally resonant brand experiences.
The company provides automated Ramyun cooking machines, single-use containers, vending solutions, and in-store décor, primarily operating in B2B equipment sales, while also managing brand-owned Ramyun restaurants.
As an exclusive partner of Nongshim, the company is rapidly expanding its presence in the U.S. market.
I oversee the integration of brand strategy across retail spaces, marketing campaigns, and digital channels, delivering consistent and culturally resonant brand experiences.
1. Brand Partnership & Co-Branding
Managed brand partnership communications with Nongshim
Analyzed partner guidelines and applied them to retail design, visual assets, and digital touchpoints
Localized brand tone and visual identity for the U.S. market while reflecting Korean heritage aesthetics
Localized brand tone and visual identity for the U.S. market while reflecting Korean heritage aesthetics
Example Projects
Conceptualized and designed a university on-campus café experience in partnership with Nongshim
Supported brand events organized by the partner, providing visual assets and operational support
Created a project landing page on the company website highlighting co-branded initiatives
Supported brand events organized by the partner, providing visual assets and operational support
Created a project landing page on the company website highlighting co-branded initiatives
Impact
Strengthened the partner brand presence within company-owned restaurants and promotional events
Maintained brand consistency across multiple touchpoints while adapting for the local U.S. market
Maintained brand consistency across multiple touchpoints while adapting for the local U.S. market
2. Retail & Space Branding
Designed retail visual systems, including menus, signage, packaging, and POS materials
Planned the customer experience, ensuring the brand is integrated across all physical touchpoints
Oversaw in-store visual execution and aligned it with marketing campaigns
Planned the customer experience, ensuring the brand is integrated across all physical touchpoints
Oversaw in-store visual execution and aligned it with marketing campaigns
Example Projects
Proposed and installed shop-in-shop design for the Superior branch in Las Vegas
Designed interior décor elements for company-owned Ramyun restaurants
Created customized wrapper designs for cooking machines, adapting visuals for each store location
Designed interior décor elements for company-owned Ramyun restaurants
Created customized wrapper designs for cooking machines, adapting visuals for each store location
Impact
Delivered a cohesive retail experience combining partner and company brands
Transformed the brand into an immersive, experiential Ramyun experience for customers
Transformed the brand into an immersive, experiential Ramyun experience for customers
3. Campaign & Marketing Assets
Developed trade show and exhibition concepts and key visuals
Produced sales and marketing materials, including brochures, flyers, presentations, and email marketing assets
Designed messaging frameworks tailored for B2B and B2C audiences
Produced sales and marketing materials, including brochures, flyers, presentations, and email marketing assets
Designed messaging frameworks tailored for B2B and B2C audiences
Example Projects
Successfully executed major trade shows: NRA, SFF(Summer Fancy Food), NACS, NGA
Designed key visuals and presentation proposals for headquarter-led Business Session
Created email marketing graphics and promotional flyers for campaigns
Designed exhibition décor elements, including adhesive wrap graphics for displays
Highlighted collaborations, e.g., Chef Jeong Ji-sun at Summer Fancy Food 2025
Designed key visuals and presentation proposals for headquarter-led Business Session
Created email marketing graphics and promotional flyers for campaigns
Designed exhibition décor elements, including adhesive wrap graphics for displays
Highlighted collaborations, e.g., Chef Jeong Ji-sun at Summer Fancy Food 2025
Impact
Ensured visual storytelling aligned with business objectives
Strengthened engagement with both trade partners and consumers
Enhanced brand presence across both B2B events and consumer-facing campaigns
Strengthened engagement with both trade partners and consumers
Enhanced brand presence across both B2B events and consumer-facing campaigns
Cross-Functional Role Summary
Role: Marketing Manager & Designer
Scope: Brand strategy, retail experience, partnership management, digital operations
Environment: U.S. market, F&B + retail tech, integrated B2B and B2C operations
Scope: Brand strategy, retail experience, partnership management, digital operations
Environment: U.S. market, F&B + retail tech, integrated B2B and B2C operations
Summary
Acted as a cross-functional lead, bridging strategy and creative execution across multiple touchpoints
Oversaw the integration of brand identity, retail spaces, marketing campaigns, and digital channels
Delivered cohesive brand experiences for both B2B partners and end consumers
Oversaw the integration of brand identity, retail spaces, marketing campaigns, and digital channels
Delivered cohesive brand experiences for both B2B partners and end consumers
