Overview
Led brand and marketing at The Touch On — a U.S.-based Ramyun retail solutions company and exclusive Nongshim partner — covering everything from retail space design to trade show execution and B2B marketing materials.
1. Brand Partnership & Co-Branding
Managed co-branding with Nongshim across retail, digital, and event touchpoints — localizing visual identity for the U.S. market while maintaining Korean brand heritage.
- Designed co-branded assets for university café installations
- Localized brand tone and visuals for U.S. retail and digital channels
- Built a co-branding landing page to support partner communications
→ Maintained brand consistency across multiple touchpoints with a global partner.
2. Branding Experience & Digital Presence
Managed the overall brand identity and in-store experience for The Ramyun.Zip across direct and franchise locations — while also overseeing digital touchpoints including social media and newsletter communications.
- Directed overall visual branding and in-store decoration for The Ramyun.Zip across multiple locations
- Designed and installed shop-in-shop experience at Superior Grocers (Las Vegas) as part of The Ramyun.Zip expansion
- Created interior décor, signage, and decorative elements adapted for each store location
- Designed customized machine wrapper designs per store location
- Managed social media visual assets and newsletter design for both The Touch On and The Ramyun.Zip
- Currently operating across Centreville VA (flagship), Richmond VA, Apex NC, and Paramount CA — with Long Beach CA, Georgia, and a second Superior Grocers location in development
→ Built a consistent brand experience across physical spaces and digital channels for a fast-growing multi-location brand.
3. Campaign & Marketing Assets
Developed trade show concepts and multi-channel marketing materials for both B2B and B2C audiences.
- Executed key visuals for NRA, NACS, SFF, and NGA trade shows
- Produced brochures, presentations, email assets, and exhibition décor
- Highlighted brand collaborations including Chef Jeong Ji-sun at Summer Fancy Food 2025
→ Enhanced brand presence across B2B events and consumer-facing campaigns.
